Hi, I’m Amy and the face behind BASE...
My first memories of skincare are of sitting on the edge of the bath, watching my Gran get ready. Each step in her routine fascinated me, and it was from those early moments that I fell in love with the art of skincare.
When I reached my early teens, it was also my Gran who gifted me my first skincare set. Little did she know that this seemingly small gesture, would significantly shape my future.
Pursuing my passion
A few years later, I faced the common teenage challenge of acne. Professional treatments not only transformed my skin but also ignited a desire within me to help others restore their skin confidence too.
This led me to study aesthetics and cosmetology, where I passed with Honours and proudly earned the title of ‘Student of the Year’ - An accolade that remains my favourite to this day!
Seeking a solution
to skin ageing
Soon after founding my own skin clinic, it became clear that the most common concern was skin ageing. Many clients who came to see me felt self-conscious as their skin began to naturally change and were unsure how to address concerns such as dark circles, wrinkles, and loss of firmness.
To simplify their skincare journey, I prescribed my 5-minute routine that transformed their skin. My clients loved their results and how it made them feel, that word quickly spread!
The birth of BASE
As friends told their friends, I soon realised that I could only reach those who visited my clinic. That’s when the idea for BASE was born. I boxed up my 5-minute routine and created The 5 Minute Kit. The rest, as they say, is history!
There’s honestly no better feeling than seeing people’s confidence restored and glowing from head to toe. For me, it’s always been more than just skincare, and I truly couldn’t love it any more if I tried.
Quickfire Skincare Q&A...
Favourite skincare tip?
Always remove your eye makeup by working from the outer corners, inwards. I know it sounds like such a simple tweak, but it stops you pulling or stretching the skin outwards and minimises the formation of lines and wrinkles.
Biggest skincare mistake?
Using SPF in makeup, as it just doesn’t protect your skin properly. Firstly, it often only blocks the rays that burn your skin, not the ones that age it. And secondly, you’ll never apply enough foundation to get the coverage you need.
So, a separate, stand-alone SPF is essential for maximum protection and for keeping your skin youthful too.
Best skincare advice?
It’s never too late to start taking care of your skin. Many people ask me if their skin is ‘past it’, but there is genuinely no such thing.
Introducing a consistent skincare routine like The 5 Minute Kit, will deliver transformative results at any phase of life.
