Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK
Vegan & Cruelty Free
By An Aesthetician
Paraben & Sulphate Free
Powered by Active Ingredients
Made in the UK

As seen in...

Welcome to BASE, where we believe in transforming your skin in the simplest way possible. We’ve removed all the guesswork by creating one perfected range and a 5 minute routine to follow for life.

All about that BASE

  • Skincare that works

    Formulated with active ingredients that are scientifically proven to treat skin ageing.

  • Takes just 5 minutes

    Our skincare routine is easy to follow and slots effortlessly into your day.

  • Suitable for all skin types

    Whether you have dry, oily, combination, normal or sensitive skin, BASE is for you.

  • There’s no nasties

    We’re free of fragrance, sulphates & parabens. Plus, we’re vegan & cruelty free too.

  • Created by an Aesthetician

    Amy’s signature routine has transformed the skin of thousands of clients in clinic.

The only routine your
skin will ever need

THE 5 MINUTE KIT

Real Results.
Real Transformations.

"I am due to get married in 6 weeks and now my skin looks its best!"

- Jessica S -

"I have such a healthy glow and have even felt comfortable enough to leave the house make up free"

- Jen -

"I'm now 38 and can honestly say my skin has never been so good"

- Deb -

"I am due to get married in 6 weeks and now my skin looks its best!"

- Jessica S -

"I have such a healthy glow and have even felt comfortable enough to leave the house make up free"

- Jen -

"I'm now 38 and can honestly say my skin has never been so good"

- Deb -

The BASE Story

ALL ABOUT THAT BASE

The face behind BASE

MEET AMY

We're always talking skincare

The best celebrity skin ageing secrets

Here are 3 A-listers with timeless beauty tips that are surprisingly simple, and you’ll wish you’d known their secrets sooner...

Read More
Answering your scariest skincare questions!
From facial hair and sleeping in your makeup to spots and washing your face, I'm answering the skincare questions many are afraid to ask...
Read More
The BIGGEST lesson my skin taught me this year
As I celebrate another birthday, I'm reflecting on my skincare journey and the life lessons I've learned in the past 12 months...
Read More

Become a BASE Face

Join our community of empowered women who have discovered the joy of simple, effective skincare. With our 5 Minute Kit, you can take a small, daily step towards a more confident and rejuvenated you.