Are you confusing wrinkles for dehydration lines?

So, here’s how to tell which lines are which.

Let's start with wrinkles...

Wrinkles are a very natural part of the ageing process and appear deeper and more defined with time. They’re more prominent in-between your brows, across your forehead and around the corners of your eyes and mouth.

The collagen in our skin that keeps everything plump, lifted and in place gradually declines from the age of 25. This causes the skin to lose firmness and elasticity and eventually, wrinkles appear.

The sun is the number one cause of collagen breakdown, but repeated facial expressions are also a common reason for wrinkle formation. As I’d never tell you to ‘express less’ as we laugh, cry, and smile our way through life, instead I’ll advise how to correct the concern.

How to reduce wrinkles...

Did you know there are only two products you can legally claim are ‘anti-ageing’ on American television? SPF and Retinol.

They have both been scientifically proven time and time again to significantly improve the appearance of lines and wrinkles and work hand in hand, with a protect and correct approach.

SPF protects against up to 90% of the suns UVA rays that age our skin…Which is why I never leave the house without a layer of BASE Protection – SPF 50! Retinol on the other hand is there to correct any damage. It works by stimulating collagen in the deeper layers of your skin, so that it bounces back into place.

Retinol can be a notoriously difficult ingredient to work into your routine as it’s so powerful. However, by popping it into our Ultimate Moisturiser you get all the exceptional results, with none of the adverse effects. All you need to do is apply it twice daily and it’ll totally transform your skin.

So, what are dehydration lines?

Dehydration lines are not caused by the ageing process, but you guessed it, by dehydration itself. They tend to be super fine, more widespread and very near the surface. Think of dehydration lines like ripples in a pond, there’s a visible disturbance to the top layer but the structure underneath hasn’t been impacted.

It’s often triggered by external factors such as the weather, not drinking enough water, consuming too much salt, or having one too many glasses! This explains why if we drink a bottle of wine and then order a Chinese takeaway, the results are unfortunately written all over our face the next day 🙈

Our skin is left shrivelled and a little prune-like, which therefore means all lines are exaggerated. You may also find that your complexion is a bit itchy, sensitive, and dull. It’s not that you’ve killed your collagen in one evening (thank goodness!), it’s simply that your skin is in desperate need of hydration.

How to treat dehydration...

Dehydration is often confused with a lack of oil in the skin, when in fact it’s a desperate lack of water. This means your moisturiser alone won’t cut it, you need to layer a hydrating serum underneath.

The number one ingredient for treating dehydration is Hyaluronic Acid…Despite having the word ‘acid’ in its name, it’s one of the most nourishing, restorative ingredients you can get your hands on.

Capable of holding up to 1000x its own weight in water, its designed to bind moisture by the bucket load, to your skin. This immediately plumps your skin cells which in turn plumps those temporary lines too. All you need for the perfect dose is one pump of our Super Serum each morning and night. Imagine it like instantly giving your skin 2 litres of water, it ensures your skin glows from the inside out.

You may now realise you’re struggling with one type of line more than the other, or have a complete combination of the two. Either way, both are totally treatable in a few key steps each morning and evening, and no one will ever know about that wine 😉

Amy x