The most googled skincare questions of 2024

Happy New Year! Whether you’re feeling energised or still shaking off the festive fog, I’m here to help you kick off 2025 with radiant skin ✨

Each year, Google’s “Year in Search” report reveals the most-asked questions, including skincare. As it turns out, many of the top queries matched the ones I’ve been answering for you over the past year. So, let’s dive into these burning skincare questions, with expert insights to give you a head start on your 2025 glow!

How Do I Get Rid of Dark Circles?

Dark circles remain the most googled eye concern of all time! Here’s how to tackle them:

• Switch to an eye serum: A serum like our Miracle Eye Complex works deeper and faster for brighter results.
• Avoid rubbing your eyes: This can worsen discolouration.
• Sleep smart: Keep your head slightly elevated to reduce puffiness.
• Boost vitamin K: Add leafy greens to your diet for natural brightening.
• Always apply SPF: Protect the delicate under-eye area from sun damage.

How Should I Layer My Skincare Products?

Layering your products correctly is crucial for achieving results. Here’s the rule of thumb:

• Start with the thinnest textures (serums).
• Move to heavier products (moisturiser, then oil).
• Finish with SPF in the morning.

If this sounds overwhelming, our 5 Minute Kit includes simple “Skinstructions” so you’ll always know what goes where.

Are Natural Products Better for My Skin?

Not always! While some natural ingredients are soothing and restorative, “natural” doesn’t always mean “better” or “safer.” Poison ivy is natural—but you wouldn’t want it on your face! 🙈

At BASE, we blend the best of both worlds: natural ingredients combined with scientifically proven actives, creating unique, results-driven formulations that deliver.

What Are the Benefits of Niacinamide?

Niacinamide, or Vitamin B3, was the ingredient of 2024 and for good reason! It...

• Reduces inflammation (redness, spots).
• Strengthens your skin barrier.
• Minimises pore appearance.
• Regulates oil production for balanced skin.

No wonder it’s a key ingredient in our Overnight Glow Drops, which transform your skin while you sleep.

Can I Mix Different Skincare Brands?

Technically, yes. However, it’s tricky as mixing brands often leads to:

• Ingredient overlap.
• Incompatible combinations.
• Skin irritation or breakouts.

That’s why I created The 5 Minute Kit. Each ingredient is expertly balanced to deliver your best skin ever, so there's no guesswork needed!

Ready for Your 2025 Glow?

And that’s a wrap on the most-googled skincare questions of 2024! If you have any burning queries that didn’t make the list, feel free to reach out. Who knows? Maybe we’ll create our very own BASE “Year in Search” next January 😉

Here’s to your best skin yet in 2025!