Celebrating Another Year of BASE! We Officially Turn 4

Celebrating Another Year of BASE!

Amy x

Wow...I genuinely can’t believe BASE has taken another trip around the sun! Is this how parents feel watching their babies grow up in the big wide world? 😂

As we celebrate another incredible year, I wanted to take a moment to reflect on all that’s happened over the past 365 days and plan for the exciting things ahead. Somehow, every year just keeps getting more extraordinary!

Highlights of 2024: The Best Moments So Far

Can you believe our beloved Everything Oil only launched this January? I was convinced it had been around since 2023, but Will had to bring up the launch email to prove otherwise. It's become such a staple in our BASE collection that I can’t imagine life without it. 🙌🏼

And let’s not forget about Pin Perfect, which arrived in early summer. It's kept us silky smooth from head to toe ever since!

Looking Ahead: The Best is Yet to Come

We recently had a big product development meeting, and I’m not exaggerating when I say that 2025 might just be our best year yet. The products we’re working on are truly special, and I can’t wait to share them with you. The joy I get from knowing you’ll love them as much as I’ve loved creating them is beyond words.

The Growing BASE Community: Our Biggest Joy 🥰

One of my favourite parts of this year has been watching our BASE community grow. Many of our blog posts and social media content are inspired by the conversations we share with you. I’m especially thrilled about the new photo function in our reviews - seeing your beautiful faces and real results on the website blows my mind. I sometimes just sit and scroll through them in awe.

A Heartfelt Thank You 💕

You truly are the heart and soul of BASE. Whether you’ve placed your hundredth order or are about to make your first purchase, I can’t put into words how grateful I am for your trust and support. You’re our inspiration and the reason we push ourselves to create the best products possible.

As a thank you, we’ve added a little treat to every order this month. Plus, we’re working on a special Christmas gift that’s sure to make you squeal with excitement! 🎄😍 Just when we thought that time of year couldn’t get more magical, we’ve BASEified it.

Join Our Birthday Giveaway!

To celebrate, we’ve just launched a birthday giveaway on Instagram! If you’d like a chance to win one of four 5 Minute Kits, tap here to enter. 🎁

From the bottom of my heart, thank you for being part of this epic skincare adventure with us. Your positivity, kindness, and enthusiasm keep us going every day. 💕

Amy x

Amy is a qualified skin expert and founder of BASE. When she’s not writing about skincare, you’ll find her applying it, developing it or daydreaming about it instead!